• Friday, March 18, 2016

    Why Android users do not use apps like Apple iOS users

    Why Android users do not use apps like Apple iOS users
    Why Android users do not use apps like Apple iOS users

    The situation is both very simple and very complicated: Android users delete apps very quickly after having installed applications. 77% of Android users stop using an application 72 hours after installing. Other statistics also show that Android users also refuse to invest in the purchase of applications. The choice is wide, however, there are more than one million applications, so why do we use so few?

    Why disburse us so little?

    No need to have invented the wire to cut butter to understand why iOS users are more likely to buy apps than Android users. IPhone is a device that is expensive, so be it for the purchase, users are ready to shell out a tidy sum. Android users tend to invest in the entry or midrange, so they are not always willing to invest a lot. It is also possible that they have not always a payment card, which is required to perform transactions on the Play Store.

    Why are so little used applications?

    The Play Store now contains over 1.5 million applications. Can we say that the market is saturated? Most people create applications for fun or to make money. If an application is created for purely entertainment purposes, it is unlikely to be of exceptional quality. Of course, there are cons-examples, but they are a minority.

    If an application is created to generate revenue, developers must find a solution for users to use as possible. Users should have a good reason to return to the app. Therefore, if the application reminds you constantly that you have not used in a while (via various notifications) it is unlikely that you change your mind and suddenly decide to use it again. Actually, I think this kind of messages and emails reactivation do the opposite of what they are supposed to do, they grow exasperated and a little more to the user uninstall the application ...

    It should also take something else into consideration: if many users use just one application, it is perhaps because it is useful that in some occasions. I think such applications to extract compressed files such as .zip and RAR.

    However, in most cases, if the applications are not used is because they are not useful. The majority of smartphone users spend most of their time on a small minority of applications they use regularly. These are generally oriented applications on social networks such as Facebook, or applications to practicality such as Google Maps.

    Certainly, downloaded applications may be interesting to test for a limited period, but generally people get tired very quickly.

    What can we do well against that?

    Apparently, not much. Although the developer has managed to attract the user to the app and was able to make addict, this is usually temporary. The only applications that can captivate users over the long term are those that continuously entertain (eg YouTube), those that communicate with family and friends (eg Facebook and WhatsApp) and those that have an aspect really practice (eg Google Maps and browsers).

    Maybe we mere users, can change the situation. We can recommend our favorite apps to our friends and family, this could make some popular applications. Do you think that this problem only affects developers, or is it users to make popular applications?

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